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Studio

3D Modelling & Visualisation

Photography needs the product to exist, sit still, and come in one colour. Modelling does not. Built in Blender, rendered as stills or animation, or made interactive in the browser.

Studio

3D Modelling & Visualisation

Need to show a product that doesn't exist yet, or can't be photographed?

  1. Problem

    Need to show a product that doesn't exist yet, or can't be photographed?

  2. Solution

    Modelled, lit and rendered in Blender. Product visuals, animations, and interactive 3D that runs in the browser with Three.js. Useful when the product is unbuilt, too big to photograph, or comes in fourteen finishes.

What you actually get

  1. Product visuals without a photoshoot

    Modelled, lit and rendered in Blender. Every angle, every finish, every configuration, and no studio hire. Change the material and re-render rather than rebooking the shoot.

  2. Animation that explains something

    Exploded views, how it assembles, what happens inside. The things a still image cannot show and a written explanation loses people in.

  3. Interactive 3D in the browser

    The same model exported to glTF and loaded with Three.js, so customers can rotate it, configure it and see the price change. Kept under a few megabytes so it loads on a phone.

  4. Assets that keep working

    One clean model feeding your site, your ads, your print and your print farm. Built once, exported wherever it is needed.

How it works

Same principles, whatever the job.

  1. 01

    Reference and intent

    Photos, drawings, a CAD file or a physical sample, plus what the image has to do. A hero shot and a technical explainer are different jobs.

  2. 02

    Model, then look at it early

    You see grey renders before anything gets textured or lit. Shape problems are cheap to fix at that stage and expensive afterwards.

  3. 03

    Render or ship it interactive

    Final stills and animation, or an optimised glTF export wired into your site, with a still fallback for devices that cannot run it.

Questions

Whatever exists: photos, a technical drawing, a CAD file, dimensions, or the physical object. If none of that exists yet, a sketch and a conversation is enough to get the first pass modelled.

Not always for a single image. It wins decisively when the product has variants, when it does not exist yet, when it is too big or too small to photograph well, or when you will need new angles again next quarter. The model is reusable; a photoshoot is not.

Yes. The model exports to glTF and runs in Three.js, usually through React Three Fiber on a Next.js site. The whole scene should stay under about three megabytes including textures, which is a modelling decision as much as a code one.

Only if it is done carelessly. The scene loads after the page is interactive, geometry and textures are compressed, and all the real information stays in HTML alongside it, so search engines and AI assistants read the page normally.

Usually, with work. Printing needs watertight geometry and real-world scale rather than a surface that only looks right on camera. I do both, so the model can be prepared for either without starting again.

Goes well with

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